Showing posts with label InStyle Weddings. Show all posts
Showing posts with label InStyle Weddings. Show all posts

Wednesday, December 30

bye, bye, 2009!

Wow, the year is just about over. Can you imagine we are going into 2010. Do you remember 10 years ago we were staring at out (tube) monitors, wondering if our computers were going to blow up or shut down for "Y2K"?  It didn't happen, and now we have way more stuff to stay connected. This little blog, facebook, our robertachiarella.com website, all a product of the broadband era. I can't say I miss paying all my bills with my checkbook, and mailing letters to my friends, twitter and webcams are more fun.

So, as we get ready for a new year, I just OK'd some new jewelry designs and sent the last signed contract of 2009 to our jewelry factory in Providence, RI. Yes, there are still factories in the US, and ours is really special, where third-generation jewelry-makers fashion our products with care. I also just made the last changes to our website for 2009, as the christmas gift-box special is history and we got some great end-of-the-year press. Take a look at InStyle Weddings, they have an annual feature "the best of the web" and picked me to be in it. It's nice to be recognized, and we get a lot of referrals from loyal customers, as well as beauty editors and fashion designers across the country.

It's been a great TV year, too- Wendy Williams wears my jewelry a lot, and it was so much fun to go on her show and introduce her a few weeks ago. To all the folks in the audience who received a free pair of earrings I made just for the show, I got your comments and really appreciate your kind remarks. (I did have a problem posting the comments, somehow the computer erased a bunch of them, sorry) We have been so honored to be featured so frequently on the today show, they are always asking for high-quality, affordable jewelry to use in their fashion segments, and it is great fun working with them. Jill Martin (fashion for dummies) is an emmy-award winner, and is so fantastic to be able to supply her with lots of jewelry for her today show segments.


There have been so many milestones in 2009- we had a contest on the website that had thousands (and thousands and thousands) of entries, the winners all loved their prizes and we had fun working with our partners to offer the prizes. I showed a new collection made for HSN, and it was an amazing success, selling out and getting great reviews. Being on HDTV at the HSN studio was a first for me, and I still remember the makeup they used! I hope to continue the relationship, and expand the jewelry line to offer people the more affordable things that we all love, along with our wedding line, which is more intricate, beautifully crafted with swarovski crystallized elements and is just much prettier than the photos can show. When we have bridal parties come to our studio, the first thing they say is how much shinier, how brilliant the stones are, so until we get 3-D computer monitors, just take my word for it, the stuff sparkles!


I wish you all the best for a happy new year, we'll celebrate it in New York City by watching the ball drop from our living room TV- times square is for the truly brave, or people from very cold climates! To all our dear readers, Happy New Year!  Ciao.

Friday, May 15

it's a whopper

It's been a busy few weeks at Roberta Chiarella jewelry. Mother's day is always one of our busiest times, this year we were not disappointed. I am so happy to see so many sons and daughters buying some jewelry for their mom. I even saw a few sons-in-laws and daughters-in-law purchase things, that must mean there are families where the in-laws have a good relationship! We sold a lot of rings, and have found that rings are more popular accessories this season than they have been in a while.

For a small company, rings are tough to sell, you have to make all the sizes but who knows what sizes the customers will order. Hopefully people with both smaller and larger fingers will order our new rings. People asked me for a "whopper", so we created the Iceberg ring, a real looker (it's a CZ, the equivalent of 44 carats) that is selling like hotcakes. And, once the factory can get the prototypes into production, more varieties are on the way.


In our studio, we also do a lot of work with a lot of fashion magazines, and one of our favs is InStyle Weddings. This issue, they featured one of our necklaces "the unbelievable necklace". We always jump for joy when womens fashion magazines use our designs and pieces for their articles. I am still amazed that Angelina Jolie's Academy Awards photos made our Angie earrings so popular. We can tell that the magazines use the photos in foreign editions when an order comes in from Manila or Milan. The internet is an amazing thing, my friends.
Back in town, the stores have put all the newest spring and summer fashion items in their windows and on the shelves. With the economy the way it is, they want us to see as many great things as they can fit in the windows, so maybe we'll come in and buy them. Our 5th Avenue home, Henri Bendel, has announced that they will actually drop apparel so they can focus only on accessories and beauty products. The top floor will close, and it will be a smaller store soon. They said, in a Times article, that "there is no sign of a turnaround in the sale of high-ticket apparel".

Well, it's a good thing they are keeping third-party vendors like myself, it is always fun to go to the store (I go at least once or twice a week) and work behind my counter. The looks you get from the customers who realize they are being shown jewelry by the designer herself is so rewarding. I've made lots of friends here, and hope this move by Bendel's can keep it a viable concern on 5th avenue.

Sometimes, you meet famous people, sometimes they send their stylists and wardrobe personnel to shop for them, this is how more than a couple of fashion icons have come upon my jewelry. Of course, we reach out to them too, and I'm thrilled to see that Rachel Ray will be featuring my jewelry on her show, it's already on her website rachelrayshow.com and look for "what's Rach wearing?"

And, to wrap it up, it's off to Florida this weekend for an appearance on HSN, where we are featuring a new collection I designed just for them. Working with HSN is a great experience, it lets people who may not have access to stores where my jewelry is sold buy the pieces. And, being HSN, the prices are unbelievable. Check your local listings or set the DVR, we are on pretty late at night, but their website will have all of the new designs. I'll be back next week, no rest this weekend! Ciao.